EZRY by Reen Hassan

CSM ARTISAN & SHOE LABEL PROFILE

City & Guilds Assured Certificate in Shoe Making Artisanry

Part A: About You

1. Full name:
Ezry Safarina Binti Hassan
2. Preferred name for your profile:
Reen Hassan
3. City/state where you are based:
Kuching, Sarawak, Malaysia.
4. Year or cohort of graduation:
Batch 4/2025
5. What were you doing before joining the shoemaking programme?
Before joining the programme, I was involved in real estate and entrepreneurship. I also ran a small home-based dress rental business. Although my professional background was different, I had always been interested in creativity, fashion and handmade products.
6. What inspired you to learn shoemaking?
My interest in fashion and craftsmanship inspired me to explore shoemaking. I was particularly drawn to the idea of creating shoes that are not only beautiful but also comfortable and practical.
I also noticed that finding fashionable shoes for people with wider feet can be challenging. This inspired me to learn the skills needed to create footwear that offers both style and a better fit.
7. What does becoming a shoe artisan mean to you?
Becoming a shoe artisan means turning my passion into something meaningful. It gives me the opportunity to create something with my own hands, express my creativity and build something of my own.
To me, it is also about preserving craftsmanship, continuously learning and proving that a Sarawakian artisan can create footwear with its own identity and quality.
______________

Part B: Your Shoe Label

1. Name of your shoe label:
EZRY
2. Year your label was established:
2026
3. What inspired you to choose this brand name?
EZRY is a name given to me by my mother, created from a combination of my siblings' names. It holds a special meaning to me as it represents my family's love, encouragement and support, motivating me to pursue my dream of becoming a successful shoe artisan. I wanted a brand name that is simple, distinctive and memorable, yet carries a personal story behind it.
4. What is the story behind your shoe label?
EZRY was born from my passion for handmade footwear and my desire to create shoes that combine elegance, comfort and individuality. I believe beautiful shoes should not only look good but also feel good to wear. One of my inspirations is to create fashionable and comfortable footwear, particularly for people with wider feet who often struggle to find the right fit.
Through EZRY, I hope to build a Sarawakian handmade footwear label that celebrates creativity, personal style and craftsmanship, while bringing something meaningful and unique to every customer.
5. Describe your shoe label in three to five words.
Elegant. Handmade. Personalised. Comfortable. Timeless.
6. What makes your footwear different from other shoe brands?
EZRY focuses on personalised handmade footwear, with particular attention to comfort, fit and individuality.
I am especially interested in creating fashionable footwear for wider feet, an area that is often overlooked in mainstream shoe collections.
Unlike mass-produced footwear, each pair is carefully crafted with attention to detail, allowing customers to enjoy something more personal and distinctive.
7. Who are the customers you hope to attract?
My target customers are women and men who appreciate handmade products, unique designs and comfortable footwear.
I particularly hope to reach customers with wider feet who want fashionable shoes without compromising on comfort. I also welcome individuals looking for personalised footwear for special occasions, celebrations and everyday wear.

Brand tagline / slogan:

"Made for Your Sole"

______________

Part C: Your Footwear and Craftsmanship

1. What types of shoes do you specialise in?
I specialise in handmade women's footwear, particularly:
• Kitten heels (approximately 2-inch heels).
• Court shoes.
• Slingback shoes.
• Ballerina flats.
• Mules and open-toe block heels.
• Custom-made footwear for wider feet.
I am also interested in expanding my collection to include personalised men's footwear.
2. What are your favourite materials to work with?
I enjoy exploring different textures and materials, particularly leather, suede, satin, lace and decorative materials that can bring elegance and character to a shoe design.
I love experimenting with colour combinations, textures and details to create footwear that looks distinctive while remaining wearable.
3. Do you have a signature design or style?
My preferred style is elegant, feminine and timeless, with a touch of understated luxury.
I particularly love kitten heels and designs that combine delicate details with practical construction.
I also aspire to develop a signature EZRY design that incorporates elements inspired by Sarawak's cultural identity in a subtle, contemporary and wearable way.
4. What aspects of your craftsmanship are you most proud of?
I am proud of the fact that every pair represents a process of learning, patience and hands-on craftsmanship.
From selecting materials and developing the design to constructing the shoe, I enjoy seeing an idea transform into a finished product.
I am particularly proud of the opportunity to create footwear that considers the individual customer's comfort and fitting needs.
5. What customisation options can customers request?
Customers may request customisation based on:
• Shoe size and fitting requirements.
• Wider-fit adjustments.
• Colours and material combinations.
• Heel height and shoe styles.
• Decorative details and embellishments.
• Personal design preferences.
Customisation will depend on material availability and the feasibility of the design.
6. Can customers commission a design based on their preferences?
Yes. Customers can commission a pair of shoes based on their preferred style, colours, materials and fitting requirements.
I welcome ideas and inspiration from customers and will work with them to develop a design that reflects their personal taste while maintaining the craftsmanship and identity of EZRY.
______________

Part D: Commissioning and Ordering

1. Are you currently accepting orders?
Yes. EZRY is currently accepting custom-made footwear orders.
2. What is your indicative starting price per pair?
Starting from RM599 per pair. Final pricing depends on the design, materials and customisation requirements.
3. How long does it usually take to complete an order?
Production time depends on the complexity of the design, materials and order requirements. An estimated completion timeline will be provided upon confirmation of each commission.
4. How should customers contact you?
Customers can contact me through:
• WhatsApp: 016-5898635
• Facebook: Ezry by Reen Hassan
• Instagram: Ezry by Reen Hassan
5. Can customers outside your city or state place orders?
Yes. I welcome enquiries and commissions from customers throughout Malaysia, including those outside Kuching and Sarawak. Arrangements for measurements, consultations and delivery can be discussed individually.
6. Do you offer fittings or consultations?
Yes. Customers can arrange consultations to discuss their preferred designs, measurements, fitting requirements and customisation options.
______________

Part E: Your Shoemaking Journey

1. What was the most valuable thing you learned during the Certificate in Shoe Making Artisanry programme?
The most valuable lesson was understanding that shoemaking is more than simply creating a beautiful shoe. It involves technical knowledge, precision, patience, problem-solving and an appreciation of every stage of the production process.
The programme taught me to appreciate the craftsmanship behind every pair and gave me the foundation to turn my creative ideas into actual footwear.
2. How has the training helped you develop your shoe label?
The training provided me with the technical foundation and practical skills to start developing EZRY as a handmade footwear label.
It gave me the confidence to experiment with designs, understand shoe construction and explore the possibilities of producing customised footwear.
Most importantly, it helped transform my interest in shoemaking into a more focused business vision.
3. What challenges have you overcome as an independent artisan?
One of the biggest challenges is learning to balance creativity with the technical demands of shoemaking.
As an independent artisan, I also have to learn different aspects of the business, from design development and material sourcing to production, branding and marketing.
Every challenge has taught me to be more patient, resourceful and willing to improve my skills. I believe that becoming an artisan is a continuous learning journey.
4. What are your ambitions for your label over the next three to five years?
My ambition is to establish EZRY as a recognised Sarawakian handmade footwear label, known particularly for elegant, comfortable and personalised footwear.
I hope to develop a distinctive collection, strengthen my custom-made footwear business and reach customers beyond Sarawak.
In the long term, I would love to see EZRY grow into a sustainable local footwear brand that represents the creativity, craftsmanship and entrepreneurial spirit of Sarawak.
______________

Part G: Your Personal Message

Complete this sentence:

"When someone wears a pair of shoes made by me, I want them to feel..."

... Confident, comfortable and special. I want every pair to remind them that beauty comes in different shapes and sizes, and that everyone deserves shoes that are made with care, made to fit and made to be uniquely theirs.

"Personal message about your aspirations as a Malaysian shoe artisan:

I believe that every artisan has a story, and every handmade product carries a little piece of its maker.
As a Sarawakian shoe artisan, I hope to contribute to the growth of local craftsmanship and show that we can create beautiful, meaningful and quality footwear right here in Malaysia.

My journey with EZRY is just beginning, but my dream is to build something that goes beyond selling shoes. I want to create a brand that celebrates individuality, supports local craftsmanship and inspires more people to appreciate the art of handmade footwear.